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INCREASED VISIBILITY AND MORE QUALIFIED LEADS THROUGH INNOVATIVE SOCIAL-MEDIA MARKETING.

You post regularly. But nothing happens. Get the free framework that turns visibility into qualified inquiries. Three quick fixes you can apply today.

DOWNLOAD THE FRAMEWORK kostenfrei · sofortiger Zugriff · in 90 Minuten umsetzbar
★★★★★ Empfohlen von Premium-Marken
FREE DOWNLOAD

THE FREE SOCIAL MEDIA FRAMEWORK.

Three quick fixes that turn visibility into qualified inquiries. Plus the system behind it. Delivered to your inbox in 30 seconds.

  • Your bio in 10 minutes. 4-line template.
  • Your first pinned post. Lead magnet plus DM automation.
  • 90 minutes for an entire month of content.

kostenfrei · sofortiger Zugriff · keine Spam-Sequenz

THREE SHIFTS. ONE PREDICTABLE LEAD CHANNEL.

What a clear social media system does for your brand.

Visible to the decision-makers who actually buy.

No wasted reach. Your brand shows up exactly where your buyers look for inspiration and answers. Regionally, nationally, internationally.

Trust built before the comparison starts.

Authentic content positions you as the first choice, before price ever enters the conversation. The brand that earns trust first wins the inquiry.

Qualified inquiries instead of likes without consequence.

Followers do not pay invoices. Leads do. We turn attention into a measurable lead channel with clear tracking and reporting.

PROVEN CASE

PROVEN CASE: DOCBUCHHORN PODCAST.

When a leading German medical expert set out to turn his podcast into a thought leadership platform, we built the system. Seven months later:

+10,000
qualified followers in 7 months.
Audience built organically, no paid traffic.
+500,000
monthly organic reach.
Content distributed at scale without ad spend.
1,620
qualified clicks on €92 ad spend.
Paid conversion test that proved the system.

DocBuchhorn Podcast. Thought leadership in medicine.

[Image: DocBuchhorn podcast set or logo]

WHY MOST PREMIUM BRANDS FAIL TO TURN SOCIAL MEDIA INTO QUALIFIED INQUIRIES.

01

You post regularly, but the right people never see it.

Without a defined audience and a system that puts you in their feed, your content reaches no one who would actually buy. The competitor two clicks away gets the inquiry instead.

02

Followers grow, but inquiries do not.

Followers do not pay invoices. Leads do. Without a conversion architecture (lead magnet, pinned post, DM automation, clear CTAs) reach turns into a vanity metric instead of pipeline.

03

You post when you have time, not when it makes a difference.

Inconsistent posting kills trust. Without a content plan and a 90-minute monthly system, the algorithm forgets you and your audience moves on.

04

Your social presence does not match your brand quality.

Generic captions, weak visuals, mismatched tone. A buyer forms a first impression in seconds. If your social undersells your actual brand, they leave before the inquiry ever starts.

FREE TOOL

WHAT IS THIS COSTING YOU?

Calculate your visibility gap in 30 seconds. Discover the qualified inquiries your brand is leaving on the table per year.

WHAT YOU GET WHEN YOU WORK WITH FADETOBLACK.

Strategy, production, performance, and measurement under one roof.

01.

Brand Positioning

Position your brand so the right decision-makers recognize you in seconds and remember you for years.

NICHE CLARITYBRAND IDENTITYVOICE & MESSAGING
02.

Editorial Content Production

Cinematic photo and video that signals brand quality before a single word is read.

PHOTO PRODUCTIONVIDEO PRODUCTIONCREATIVE DIRECTION
03.

Content Strategy & Architecture

Awareness, Trust, Conversion mapped into a content system that compounds.

CONTENT PILLARSPOSTING CADENCECTA ARCHITECTURE
04.

Lead Capture System

Landing pages and lead magnets that turn attention into qualified inquiries.

LANDING PAGESLEAD MAGNETSDM AUTOMATION
05.

Performance Marketing & Ads

Targeted Meta and Google campaigns built on creative that earns its CPM.

META ADSGOOGLE ADSCREATIVE TESTING
06.

Measurement & Reporting

Clear KPIs, UTM tracking, and a monthly video report so you always know what moved and why.

KPI TRACKINGUTM SETUPMONTHLY REPORTS

HOW WE BUILD YOUR SYSTEM.

[Image: client strategy call — to be designed by Teo]
01.

CONSULTING

30-min Strategy Call. We map your current funnel and decide if we are a fit. No pitch.

FUNNEL AUDITFIT CHECKROADMAP
[Image: planning, moodboard, content pillars]
02.

PREPARATION

We turn the diagnosis into an executable plan: pillars, cadence, capture path.

CONTENT PILLARSPOSTING CADENCELEAD CAPTURE
[Image: analytics dashboard, KPI setup]
03.

ANALYSIS

We install tracking and define the KPIs we will report against every month.

UTM TRACKINGKPI SETUPAUDIENCE INSIGHTS
[Image: strategy whiteboard or architecture]
04.

STRATEGY

We design the Awareness, Trust, Conversion architecture that drives every post.

AWARENESSTRUSTCONVERSION
[Image: FTB production day — camera, set, team]
05.

DEVELOPMENT

We produce the premium visuals, hooks, and landing pages your system runs on.

PREMIUM VISUALSHOOKS & COPYLANDING PAGES
[Image: publishing schedule, monthly report]
06.

EXECUTION

We publish, iterate, and send a monthly report on what moved and why.

PUBLISHINGOPTIMIZATIONMONTHLY REPORT
📞
15 min · Zoom · kostenfrei · unverbindlich

Social Media Analyse

We analyse your channel before the call. On the call we walk through our findings together. You get three concrete recommendations you can apply immediately.

👤
60 min · Zoom · one time

Strategy Session

Based on the analysis we map your custom Visibility System. You see step by step how your goals become achievable. Every open question gets answered directly.

🎬
You invest zero time

Implementation

You decide. We take over. Strategy, premium content production, and performance marketing run on our side. You focus on your business, we focus on your visibility.

IN THREE STEPS TO QUALIFIED INQUIRIES.

Simple, efficient, no time investment from you.

★★★★★ Empfohlen von Premium-Marken
BMWMercedes-BenzMytheresaHolzrausch

Already know we are a fit?

Skip the framework. Book your Social Media Analyse directly.

BOOK A FREE 15-MIN CALL kostenfrei · unverbindlich

WHAT WORKING WITH FADETOBLACK LOOKS LIKE.

01

One small team. No rotating account managers.

Same five people from kickoff to delivery: Andi, Jonathan, Teo, Aida, Maxi. No hand-offs, no junior leakage.

02

Strategy, content, and performance from one studio.

Premium production and lead generation under one roof. No outsourcing, no quality drift between briefs and shoots.

03

Content owned by you, not leased from influencers.

Every asset we produce becomes part of your brand library. Reusable across web, social, paid, and sales decks.

04

Monthly video KPI report. Not a PDF you will not read.

A 10-minute video walkthrough every month showing what moved, what did not, and what we change next.

05

Direct line to your team lead. Not a ticket system.

WhatsApp access to Andi when something needs to move fast. No queues, no support inboxes.

06

No fixed packages. Strategy first, scope second.

Your investment depends on your goals, not a tier sheet. We scope the work after the strategy call, never before.

NOT JUST ANOTHER AGENCY. YOUR PARTNER FOR MEASURABLE RESULTS.

[Image: Andi behind the camera with a client on set]
Partner, not vendor

We work as part of your team.

No templated decks. No off-the-shelf strategies. Every brand gets a custom system mapped to its goals, not a tier sheet.

[Image: FTB team on a production day — Aida directing, Maxi at camera]
It already works

We have built this for other brands. Yours is next.

The system we install for you is the same one already producing measurable results for our clients. If it works for them, it works for your brand.

[Image: Andi or Aida reviewing analytics with client / team moment]
Beyond the contract

We think with you, not just for you.

We bring ideas, flag opportunities, and push past the deliverables when it serves your goals. Most agencies stop at the brief. We do not.

GET THE FREE SOCIAL MEDIA FRAMEWORK.

In 30 seconds you get the framework we use to turn premium brand visibility into qualified inquiries. Three quick fixes you can apply today, plus the system behind it.

DOWNLOAD THE FRAMEWORK kostenfrei · sofortiger Zugriff · in 90 Minuten umsetzbar
★★★★★ Empfohlen von Premium-Marken
BMWMercedes-BenzMytheresaHolzrauschSKW SchwarzJ*GASTDocBuchhornVodafoneLynk & CoSchuhbecksartgerechtFUNDOMO

THE TEAM BEHIND YOUR VISIBILITY.

Small team, full attention. No rotating account managers, no anonymous processes. Strategy, content, and performance from one studio with one clear goal: making your brand visible and turning visibility into qualified inquiries.

DOWNLOAD THE FRAMEWORK kostenfrei · sofortiger Zugriff · in 90 Minuten umsetzbar
★★★★★ Empfohlen von Premium-Marken
[Photo: Andi Stelzer]
Andi Stelzer
Founder & Creative Director
[Photo: Jonathan Essmann]
Jonathan Essmann
Managing Director
[Photo: Teo]
Teo
Designer
[Photo: Aida]
Aida
Art Director
[Photo: Maxi]
Maxi
Video Editor