Marici Pashmina

Section 1: The Vision

marici-pashmina

Theresa Tritschler

What We Wanted to Do:

Our goal was to craft a brand identity that reflected Marici's dedication to preserving the heritage of authentic Pashmina. We aimed to highlight the brand’s commitment to ethical practices, handcrafted excellence, and the unique qualities of their products. The project involved creating a visual and narrative identity that would resonate with discerning European markets, emphasizing sustainability, luxury, and timeless elegance.

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Section 2: The Execution

Bringing Ideas to Life

What We Did:

The Marici project has been a resounding success, establishing Marici as a presence in luxury Pashmina scarves. The comprehensive approach, from strategic conceptualization to meticulous execution, has resulted in a strong brand presence that resonates deeply with its target audience.

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Section 3: The Outcome

Measuring Our Success

How it Went:

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Section 4: In Their Words

"I was blown away by the quality of the design work I received from this Fade to Black. They really took the time to understand my vision and brought it to life in a way that exceeded my expectations. Highly recommended!"

Black and white portrait of two men wearing black shirts standing against a plain background, one with a beard and cap looking sideways, the other wearing glasses with arms crossed.

Sven Petzold

Founder of Holzrausch

Marici Pashmina

Other Things we Did

Good things happen when you say “Hi”