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Let's Get to Work
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INFO@FADETOBLACK.IO
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LETS Tell Your STORY
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Four things drive the cost of a professional podcast: whether it is audio or video, the studio and equipment, the post production, and what happens to the material afterwards. A remote audio recording and a video podcast with a set, a multi camera build and full repurposing are different products. That is why an honest answer on price is always a specific one, and why the per episode figure that everyone asks for first is the least useful number in the conversation.
This is the largest single jump. Video brings a studio, lighting, several cameras and an operator, and it costs accordingly. It also produces the material that reach is built on, which is why most brands with a visibility goal end up there regardless of where they started.
A rented studio, a permanent set at your own offices, or a shoot on location at the client. The setup determines both the quality and the recognisability of every episode, and recognisability compounds: after ten episodes the set is doing brand work on its own.
Editing, colour, audio mastering, and above all cutting short form clips for Instagram, LinkedIn and TikTok. This is what turns one episode into a content system rather than one file on a podcast platform.
Concept, guest selection, publishing rhythm, promotion. This decides whether the podcast builds authority or simply exists. It is also the part most often left out of a cheap quote.
A professionally produced episode does not give you one piece of content. It gives you ten to twenty: the full conversation on YouTube and Spotify, clips for Instagram and LinkedIn, quotes, newsletter material, a written article. The question is therefore not what an episode costs, but what the system costs per qualified enquiry.
Two productions can carry the same episode price and differ by a factor of ten in output. One delivers a finished file. The other delivers a month of distribution. Comparing those two on episode price is comparing a photograph to a campaign.
Most first time podcast budgets over invest in equipment and under invest in editing and distribution. The audience notices bad sound and forgives a simple set, so microphones and acoustics earn their money. Beyond that, a further camera adds less than a competent clip editor does, because the clips are what bring people to the episode in the first place.
For the sports physician Dr Tomas Buchhorn we developed the video podcast "Umdenken". The result was more than 10,000 qualified followers in seven months and around 500,000 organic reach per month, all built on the output of a regular production rhythm. Read the case study, or see how we work in podcast production.
Wondering whether a podcast would work for your business? Book a free initial consultation and we will go through which format fits your goal and your budget.
It depends on the format: audio only, video with a studio and multi camera setup, or a complete system with repurposing and distribution. What matters more is what the system costs per qualified enquiry. You will get a concrete assessment in a free initial consultation.
Yes, as long as it is built as a system. One episode a month with consistent repurposing beats ten irregular releases. Genuine expertise matters more than frequency.
The recording takes one to two hours. Post production, clips and release preparation need one to three working days depending on the format.
Set up properly: visibility with the audience that matters, authority on your topic and qualified enquiries. Measured in reach, profile actions and enquiries, not downloads alone.
