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Three things decide what social media marketing costs: how much content is actually produced, how much strategic work sits underneath it, and whether anyone is accountable for results. A posting service and an integrated programme with its own video production, funnel and reporting are different products that happen to share a name. Which is why a useful answer on cost is always specific to your situation, and why any provider quoting a number before asking about your goal is quoting for something else.
A freelancer or posting service keeps the channels visibly alive. It is the right choice when the goal is presence rather than pipeline, and it rarely produces measurable leads on its own.
An agency retainer covering strategy, production and reporting suits companies that want enquiries rather than engagement, and that can supply a subject matter expert for a shoot day each month.
An integrated programme, including podcast or video formats and paid amplification, fits experts and premium brands whose buyers need to see authority before they make contact. It costs the most per month and usually the least per qualified enquiry.
It is not worth it when nobody in the company has time for approvals, or when the brief is simply to post. Both conditions guarantee that the work will be generic, and generic content is expensive at any price.
It is worth it when a measurable goal exists, patient enquiries, mandates, qualified B2B leads, and when there is genuine expertise to build on. For a sports physician we built more than 10,000 qualified followers and around 500,000 organic reach per month in seven months with the podcast "Umdenken". Read the case study.
Before you compare quotes, work out what invisibility currently costs you. Most companies have never priced the enquiries they are not receiving, which makes every marketing budget look like an expense rather than a trade. Our visibility calculator gives you that figure in two minutes, and it changes the conversation about budget entirely.
To discuss your project and your budget in concrete terms, book a free initial consultation.
That depends on production scope, strategic depth and reporting. A posting service costs a fraction of an integrated programme with video production and paid media. You will get a concrete assessment for your company in a free initial consultation.
Single posts are rarely sold sensibly on their own. What matters is the system of strategy, production and distribution, not the individual post.
Yes, if a measurable goal is defined and the content shows genuine expertise. For local service providers such as doctors, law firms and studios, organic visibility is often the cheapest channel for qualified enquiries.
First measurable signals after six to eight weeks. Robust results in reach and enquiries typically after three to six months of consistent execution.
