Marici Pashmina

Section 1: The Vision
marici-pashmina
Theresa Tritschler
What We Wanted to Do:

Our goal was to craft a brand identity that reflected Marici's dedication to preserving the heritage of authentic Pashmina. We aimed to highlight the brand’s commitment to ethical practices, handcrafted excellence, and the unique qualities of their products. The project involved creating a visual and narrative identity that would resonate with discerning European markets, emphasizing sustainability, luxury, and timeless elegance.

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Marici Pashmina by FADETOBLACK, campaign photography, image 6: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 7: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 8: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 9: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 10: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Section 2: The Execution
Bringing Ideas to Life
What We Did:

The Marici project has been a resounding success, establishing Marici as a presence in luxury Pashmina scarves. The comprehensive approach, from strategic conceptualization to meticulous execution, has resulted in a strong brand presence that resonates deeply with its target audience.

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Marici Pashmina by FADETOBLACK, campaign photography, image 11: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 12: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 13: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 14: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 15: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 16: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 17: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 18: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 19: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 20: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 21: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 22: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 23: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 24: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 25: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 26: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 27: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 28: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 29: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
No items found.
Section 3: The Outcome
Measuring Our Success
How it Went:

The Marici project has been a resounding success, establishing Marici as a presence in luxury Pashmina scarves. The comprehensive approach, from strategic conceptualization to meticulous execution, has resulted in a strong brand presence that resonates deeply with its target audience.

‍

Marici Pashmina by FADETOBLACK, campaign photography, image 30: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 31: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 32: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 33: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 34: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 35: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 36: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 37: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 38: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 39: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 40: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 41: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 42: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
Marici Pashmina by FADETOBLACK, campaign photography, image 43: Campaign images for a luxury pashmina scarf brand, mostly shot at an alpine lake under overcast skies
No items found.
Marici Pashmina
Section 4: In Their Words

"I was blown away by the quality of the design work I received from this Fade to Black. They really took the time to understand my vision and brought it to life in a way that exceeded my expectations. Highly recommended!"

Black and white portrait of two men wearing black shirts standing against a plain background, one with a beard and cap looking sideways, the other wearing glasses with arms crossed.
Sven Petzold
Founder of Holzrausch
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