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DE / EN
Our goal was to craft a brand identity that reflected Marici's dedication to preserving the heritage of authentic Pashmina. We aimed to highlight the brand’s commitment to ethical practices, handcrafted excellence, and the unique qualities of their products. The project involved creating a visual and narrative identity that would resonate with discerning European markets, emphasizing sustainability, luxury, and timeless elegance.
The Marici project has been a resounding success, establishing Marici as a presence in luxury Pashmina scarves. The comprehensive approach, from strategic conceptualization to meticulous execution, has resulted in a strong brand presence that resonates deeply with its target audience.
The Marici project has been a resounding success, establishing Marici as a presence in luxury Pashmina scarves. The comprehensive approach, from strategic conceptualization to meticulous execution, has resulted in a strong brand presence that resonates deeply with its target audience.
