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INFO@FADETOBLACK.IO
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LETS Tell Your STORY
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INFO@FADETOBLACK.IO
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DE / EN
Social Media Marketing · Munich
More visibility.
More qualified leads.
You post consistently and still nothing lands in your pipeline. We build the system that turns attention into qualified inquiries — strategy, production, ads and measurement under one roof.
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001
who we are
We are a small Munich team that builds one thing: a social media system that produces qualified inquiries. Strategy, editorial production, paid campaigns and measurement — from the same people, in one loop, measured in leads instead of likes.
+10,000
qualified followers in 7 months
500,000
monthly organic reach
1,620
clicks on €92 ad spend
+10,000
qualified followers in 7 months
500,000
monthly organic reach
1,620
clicks on €92 ad spend
002
the problem
Why most premium brands fail to turn social media into qualified leads
Three reasons the feed stays busy while the pipeline stays empty.
01
The right people never see you
Without a defined audience and a system that puts you in their feed, your content reaches nobody who would actually buy — and posting only when there is time makes it worse.
02
Followers grow, leads do not
Followers do not pay invoices. Without a conversion architecture — lead magnet, pinned post, DM automation, clear CTAs — reach never turns into pipeline.
03
Your social undersells your brand
Generic captions, weak visuals, mismatched tone. A buyer decides in seconds. If the feed looks cheaper than the product, they leave before the lead ever shows up.
003
What you get
What you get when you work with FADETOBLACK
Editorial Content Production. Cinematic photo and video built on a strategic content architecture — awareness, trust and conversion mapped into a system that compounds.
One shoot day, one month of content
Photo, video and podcast in house
AI-augmented variations to scale output
Brand Positioning. Position your brand so the right decision-makers recognise you in seconds and remember you for years.
Lead Capture System. Landing pages, lead magnets and automated follow-up that turn attention into qualified inquiries.
Performance Marketing & Ads. Targeted Meta and Google campaigns built on creative that earns its CPM — tested, not guessed.
Measurement & Reporting. Clear KPIs, UTM tracking and a monthly report, so you always know what moved and why.
Not sure where your leads are leaking?
Book a free 30-minute social media analysis. We look at your profile, your funnel and your numbers and name the three fixes with the highest return — whether or not you work with us.
Measured, not guessed.
UTM tracking on every campaign
Monthly KPI report
Pixel & custom conversions
Your accounts stay yours
004
process
How we build your system
Four weeks from the first call to a channel that runs — and a fifth step that keeps it running.
01
Analysis
We audit profile, content, funnel and tracking, and set the KPIs before anything is produced — so the result is measurable from day one.
Strategy
Awareness, trust and conversion mapped to formats, platforms and a posting rhythm your team can actually hold.
02
03
Production
Premium photo and video, landing pages and lead magnets. One production day feeds a month of content.
Execution
Organic distribution plus paid campaigns on Meta and Google, with creative testing instead of one-shot ads.
04
05
Report & scale
A monthly report on reach, leads and cost per inquiry — then we double down on what worked and cut what did not.
005
Case studies
What we’ve built
006
clients
Trusted by
BMW
Mercedes-Benz
Holzrausch
SKW Schwarz
V-ZUG
Vodafone
Lynk & Co
Schuhbecks
artgerecht
Fundomo
BMW
Mercedes-Benz
Holzrausch
SKW Schwarz
V-ZUG
Vodafone
Lynk & Co
Schuhbecks
artgerecht
Fundomo
From a global carmaker to the interior manufactory two streets away — the brands we have produced for.
007
testimonials
What our clients say
Dr. Tomas Buchhorn
Host, Umdenken Podcast
The team at FADETOBLACK went above and beyond in launching the DocBuchhorn Podcast. With their professional understanding of social media and other platforms, the podcast creates more than 500,000 views on Instagram per month.
Dr. Andreas Peschel-Mehner
Partner, SKW Schwarz
Collaborating with FADETOBLACK on the SKW Esports videos helped us position our lawyers and the company in a trustful way — and it attracts more clients.
Tayfun Kaba
Fashion Designer
Working with Andreas was an incredible experience that went beyond the shoot itself. We hung out before and after the sessions, discussing the collection and its deep roots in Turkish culture. Andreas was genuinely interested in exploring and connecting with the inspiration behind my work.
Sven Petzold
Founder, Holzrausch
The team at FADETOBLACK have been more than just a service provider; they have been true partners. Whether it was documenting our events at Holzrausch or creating the right atmosphere for the Doc Buchhorn Podcast, they delivered with precision and creativity. They got our vision instantly and brought it to life in a way that felt genuine and innovative. It is rare to find a team that is as invested in the outcome as they are.
Theresa Tritschler
Founder, MARICI
I can only warmly recommend FADETOBLACK. The guys are just great and have been instrumental in making my cashmere brand MARICI a reality — from the complete branding and visual identity development to the website build and the photo shoot of my dreams. They supported me every step of the way and gave it their all.
They responded to every wish and found creative solutions. You can tell they are passionate about their work and really care about the brand. MARICI would not be what it is without you — and I know the collaboration does not stop here.
008
how to start
Three ways to start
Whether you want a second opinion or a channel that runs without you — start where it makes sense.
30 Days Free
Ad management, on us, for one month
€0
for 30 days
The Full System
Content, campaigns and reporting as one loop
On request
scoped per project
3-month minimum
Starter Automation
For small teams beginning their journey
$399.00
/Month
009
team
The team behind your visibility
Andreas Stelzer
(Founder & Creative Director)
Aida Babayeva
(Art Director & Photographer)
Jonathan Essmann
(Managing Director)
Teodor Andreev
(Designer)
Holzrausch Studio
(Production partner)
010
faq
Questions we get asked
1
Who is this for?
2
What does the collaboration look like day to day?
3
When do first results show up?
4
How do you measure success?
5
Do you focus on follower growth or on results?
6
What results can I realistically expect?
Early signals show up fast: improved visibility, stronger profile engagement, content that actually converts. Sustainable qualified leads build as the system compounds. Most clients see measurable movement within the first weeks.
7
What makes your social media marketing different?
We combine premium creative direction, photo production and video production with a measurable lead system. Content is not designed to just look good. It is designed to drive action, with tracking built in from day one.
8
Do you use fixed packages?
No. Your strategy depends on your niche, your goals and your funnel. A brand in Munich has different needs than one launching from Paris. We build accordingly.
9
Do we need a big following to start?
No. Reach helps, it is not the requirement. The strategy is what creates progress, even from a small base — whether you are starting fresh or rebuilding an existing presence.
10
Who is it not for?
If you do not want to change anything about your posting, positioning or conversion setup, this is not for you. Social media does not reward wishes, it rewards systems.